ACURA MDX
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THE PROJECT
The 2022 Acura MDX full model change was a turning point for the brand. As the Acura's flagship vehicle and only the second modern Type S after TLX, it carried the vision of establishing Acura as a performance brand.
Our team created an MVP pre-launch experience that introduced online reservations for the first time on Acura.com. We focused on storytelling, movement, and emotion while working entirely within existing components. The bold black background, which also used for the first time, gave the page a refined and timeless presence that set it apart.
The launch exceeded expectations, driving record engagement, high lead conversion, and an unprecedented number of reservations.
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CLIENT
American Honda Motors
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ROLE
Creative Lead
