ACURA MDX

The 2022 Acura MDX full model change was a turning point for the brand. As the Acura's flagship vehicle and only the second modern Type S after TLX, it carried the vision of establishing Acura as a performance brand.

Our team created an MVP pre-launch experience that introduced online reservations for the first time on Acura.com. We focused on storytelling, movement, and emotion while working entirely within existing components. The bold black background, a first for the site, gave the page a refined and timeless presence that set it apart.

The launch exceeded expectations, driving record engagement, high lead conversion, and an unprecedented number of reservations.